The Three Pillars of Modern SEO
Every ranking factor maps back to one of these three dimensions. Master all three and rankings follow.
Authority
Do you matter to Google?
Link acquisition, E-E-A-T, digital PR, and the mechanics of PageRank. Learn how to build domain authority that compounds over time.
Study AuthorityRelevance
Do you answer the right questions?
Search intent mapping, the 3Cs framework, SERP feature optimization, and content architecture. Create pages that rank because they deserve to.
Study RelevanceExperience
Do users and bots stay?
Core Web Vitals, mobile-first architecture, crawlability, and structured data. Make your site fast, accessible, and parseable.
Study ExperienceWhat's Inside
Practitioner-level content built for people who already know SEO matters and want to get better at it.
Keyword Research
From search volume basics to competitive gap analysis and long-tail strategy.
- Search intent mapping
- Competitive analysis
- Long-tail strategy
Technical SEO
Crawlability, indexing, site speed, and the infrastructure that makes rankings possible.
- Core Web Vitals & INP
- Structured data / schema
- Mobile-first optimization
AI Search & GEO
Generative Engine Optimization — how to appear in AI Overviews, Perplexity, and ChatGPT answers.
- LLM citation signals
- AI Overview optimization
- E-E-A-T for AI systems
Practitioner Principles
The non-obvious things that separate senior SEO strategy from beginner execution.
Match intent before keywords
Use the 3Cs framework: analyze the content type, format, and angle of pages that currently rank for your target query.
INP is the metric that matters now
Interaction to Next Paint replaced FID as a Core Web Vitals metric. Target INP under 200ms — it measures real responsiveness.
E-E-A-T is an LLM signal too
Clear authorship, first-person expertise, and cited methodology are signals both Google and AI systems use to decide what to cite.
Topical depth beats keyword density
AI-driven search rewards comprehensive coverage of a subject. One authoritative guide outperforms ten shallow variations targeting long-tail keywords.
Need someone to execute, not just advise?
I work with brands directly on SEO strategy, technical audits, and AI search readiness — with measurable outcomes, not vanity metrics.