12 years in search. Still in the arena.
Search is evolving.I'm evolving with it.
From algorithm updates to AI Overviews — I've spent a career helping brands get found, cited, and grown through organic search. Now I'm building the tools and frameworks for what comes next.
Currently exploring:How LLMs reshape citation authority
Services
SEO Audit & Strategy
Comprehensive technical and content audits that surface what’s actually holding your organic growth back — then a clear plan to fix it.
Learn more→AI Search Strategy
Position your brand to be cited by ChatGPT, Perplexity, Google AI Overviews, and whatever comes next.
Learn more→Growth & Analytics
Turn organic traffic into revenue with attribution models, conversion tracking, and clear monthly reporting tied to business outcomes.
Learn more→Proof
Higher Ed · AI Search
Revenue from organic
$1.2M attributed to organic search
Zero-Click Case Study→Free Resource Center
Everything I've learned. Published for free.
40+ practitioner-level guides on technical SEO, search intent, AI search strategy, and the frameworks behind the results.
Browse all resources →Free · No signup required
What I believe
On search
The technology changes — ten blue links to AI Overviews — but the fundamentals still win.
On AI
AI search validates good SEO. Structured, authoritative content gets cited in both paradigms.
On sharing
The industry improves when practitioners share frameworks openly. That’s why I publish everything.
On growth
Compound interest on doing the right things consistently. Revenue attribution, not vanity metrics.
What I'm learning
- How citation patterns differ between Perplexity and ChatGPT
- WebMCP adoption across enterprise sites
- Zero-click search impact on local healthcare