2 posts tagged with "AI Search"

Rankings climbed. Impressions nearly doubled. By every metric that SEO teams have been optimizing for since 2010, this was a success.

And yet, over the same 17-month period, click-through rate collapsed 79%. Monthly leads dropped by an estimated 1,200. Organic sessions fell 37% at the exact moment the content was performing its best.

This is a data story I watched unfold at UAGC — and the pattern it reveals is one of the most important things happening in search right now.

AI is no longer a future consideration for SEO -- it's the present. Google's AI Overviews, ChatGPT's browsing mode, and Perplexity are fundamentally changing how users discover and consume content.

After a decade in SEO and the last two years integrating AI tools into my workflow, here's what I've learned about optimizing for this new landscape.