We Won the Rankings. The Ecosystem Moved On.
· 6 min read
Rankings climbed. Impressions nearly doubled. By every metric that SEO teams have been optimizing for since 2010, this was a success.
And yet, over the same 17-month period, click-through rate collapsed 79%. Monthly leads dropped by an estimated 1,200. Organic sessions fell 37% at the exact moment the content was performing its best.
This is a data story I watched unfold at UAGC — and the pattern it reveals is one of the most important things happening in search right now.